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MARKETING COMMUNICATION
Marketing communications is at the heart of
all we do. We start by understanding our client target audiences
and develop strategies to effectively reach and motivate them.
Whether we are designing an issue driven social
marketing campaign to educate audiences and effect behavior
change, or a promotional marketing campaign to raise awareness
and drive traffic, our work begins with a comprehensive, integrated
marketing communications strategy.
Working closely with our clients, we begin by
analyzing objectives, audiences, opportunities and challenges.
We conduct formative research, if necessary,
exploring target audiences’ knowledge, attitudes, beliefs
and behaviors. This information then drives a strategic planning
process that results in a comprehensive plan designed to foster
partnerships, develop ownership, leverage resources and ensure
that the campaign stays on message, is relevant to each audience
and constituency, and provides a clear and effective call
to action.
Our planning process is customized according
to the scope of work and each client’s needs. Our core
communications tools are:
• PR Management
• Positioning and Reputation Management |
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MISSION
“Tribes Consulting will scope her experience to provide exceptional
quality communication services, and expert consulting to clients who value
effective communication and expert professional service”. |
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VISION
“ Tribes Consulting will become the premier provider of effective
human capital development and integrated marketing communications services
in Nigeria by achieving unbeatable standards of quality, innovation, best
business practice and committed exceptional customer service”
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